New World Development Company Limited (“NWD” or the “Group”; Hong Kong stock code: 00017) announced that K11 MUSEA, its international cultural-retail landmark, continues to advance its brand upgrade programme, with a series of renowned international brands opening in the second half of the year. The enhanced tenant mix helped drive business performance during the National Day Golden Week, with footfall reaching a record high for the same period and tourist spending increasing by 26% year-on-year, highlighting K11 MUSEA’s strength in converting footfall into spending. Among the various retail categories, jewellery and watches remained a key sales driver, with the highest single transaction approaching HK$2 million. The athleisure category recorded the strongest growth, led by the highly anticipated debut of American brand Alo Yoga’s first Greater China store, which drove member spending in the category to surge nearly 300% year-on-year and demonstrated the clear success of K11 MUSEA’s brand upgrade programme.